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2 stories taggedTim Cook.

Photoreal news-editorial 16:9 image of a gleaming Apple iPhone resting on a polished surface beside a subtle arrangement of red lanterns softly out of focus in
AI Business

Apple's Tim Cook calls on-device AI a 'competitive weapon' as rivals pour billions into data centres

On his last earnings call as CEO, Cook argued that running AI directly on iPhones and Macs gives Apple an edge that no amount of cloud spending can easily copy.

4 min read
A tidy open-plan office photographed from a low angle, rows of empty ergonomic chairs and dark computer monitors in the foreground, warm afternoon light falling
Everyday AI

Apple Plans Paid Tiers for Heavy AI Users as Siri Overhaul Nears

Tim Cook confirmed Apple is working on ways for users to pay for more AI usage on top of their existing subscriptions, ahead of a major Siri relaunch this autumn.

3 min read
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