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46 stories taggedApple · page 3 of 4.

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Explained

A New Way to Build Smarter AI: What Apple's Flow Matching Research Means for You

Researchers at Apple are testing a different engine for AI language tools, one that could make text generation faster and more flexible. Here is what it is and why it matters.

3 min read
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AI Business

OpenAI Fires Back at Apple's Trade-Secrets Lawsuit With Emails and Text Messages

Apple says two former employees stole confidential information on their way out. OpenAI says the allegations are false, and it published the messages to prove it.

4 min read
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Everyday AI

Apple Finally Fixed Siri. It Just Took Long Enough for Everyone Else to Catch Up.

The new Siri is genuinely better. But after years of delays, Apple's AI assistant arrives in a world where its rivals can already write code, reason through problems, and complete complex tasks on your behalf.

3 min read
Illustration: a gleaming Apple iPhone resting on a polished surface beside a subtle arrangement of red lanterns softly out
AI Business

Apple's Tim Cook calls on-device AI a 'competitive weapon' as rivals pour billions into data centres

On his last earnings call as CEO, Cook argued that running AI directly on iPhones and Macs gives Apple an edge that no amount of cloud spending can easily copy.

4 min read
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Everyday AI

Apple Plans Paid Tiers for Heavy AI Users as Siri Overhaul Nears

Tim Cook confirmed Apple is working on ways for users to pay for more AI usage on top of their existing subscriptions, ahead of a major Siri relaunch this autumn.

3 min read
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Everyday AI

Apple's New On-Device AI Voice Tech Makes Siri Sound More Human, Without Sending Your Audio to the Cloud

A research paper from Apple's machine learning team reveals the audio engine behind Siri's more expressive new voices. All the processing happens on your iPhone, using a chip you already have.

3 min read
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AI Business

Apple hits $5 trillion as investors ditch AI stocks

The iPhone maker briefly topped a $5 trillion market value on Tuesday, becoming only the second company in history to hit that mark, as money poured out of AI and chip stocks into perceived safer bets.

3 min read
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Science & Space

Apple Researchers Found a Smarter Way to Make AI Video Generation Much Faster

A new technique from Apple ML Research cuts the time it takes AI to turn text prompts into video, by teaching the model to skip calculations it doesn't actually need.

3 min read
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Explained

Apple researchers taught AI to practise using apps without needing a real app to practise on

A new technique lets AI agents learn to make software calls by simulating the whole environment inside another AI, cutting one of the biggest bottlenecks in building helpful AI assistants.

3 min read
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Science & Space

Apple Researchers Build a Smarter Way for AI to Understand 3D Space

RayRoPE anchors each image tile to a point in three-dimensional space using rays of light rather than flat grid coordinates. It's a quiet but meaningful step toward AI that genuinely understands physical space.

3 min read
Illustration: a gleaming Apple iPhone resting on a polished surface beside a subtle arrangement of red lanterns softly out
AI Business

Apple Picks Alibaba and Baidu AI for iPhones in China, and Their Shares Jumped

China's two biggest AI players will power Apple's smart features for Chinese users, after Beijing gave the green light this week.

3 min read
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AI Business

Apple passes Nvidia to become the world's most valuable company again

A 3.5% drop in Nvidia's share price on Friday was enough to hand Apple back the top spot, and it signals that Wall Street is starting to question whether the AI spending boom can keep going at its current pace.

3 min read
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AI Business

Apple Is Talking to the Startup That Squeezes Giant AI Into an iPhone

PrismML says it shrunk a 54-gigabyte AI model down to under 4 gigabytes. Apple is paying close attention.

3 min read
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Everyday AI

Apple's Revamped Siri Arrives in iOS 27 Public Beta. Does It Finally Work?

After years of broken promises, a new Siri built around reading your screen and connecting your apps is out for anyone to try. Early tests show real promise and real limits.

3 min read
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AI Business

Apple Sues OpenAI Over Alleged Hardware Secret Theft

Apple accuses OpenAI's hardware chief of coaching recruits to smuggle out unreleased parts, prototypes and confidential files before jumping ship.

3 min read
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