#influencer marketing
4 stories taggedinfluencer marketing.
AI Film Tool Higgsfield Quietly Recruited YouTube Stars, and Fans Are Not Happy
Two prominent filmmaking creators posted glowing videos about an AI video platform without labelling them as ads. Their audiences noticed, and the backlash raises a bigger question about creators endorsing AI tools.
OpenAI Flew Influencers to a Luxury Retreat. The Backlash Was Louder Than the Content.
The company's first brand trip invited career creators to a $2,000-a-night nature resort. What followed was a public argument about AI jobs, data centres, and who is being paid to make you feel good about artificial intelligence.
OpenAI's luxury influencer retreat sparks backlash over AI's environmental and ethical costs
A farm-to-table weekend in upstate New York was meant to win over content creators. Instead, it handed critics a very photogenic target.
Passionfroot raises $15 million to connect B2B brands with specialist creators
The Berlin startup says AI is flooding the software market with lookalike products, pushing companies toward trusted human voices on LinkedIn, podcasts and newsletters to stand out.