Amazon's Alexa Can Now Tell You If That Suspicious Text or Call Really Came From Amazon

Key points

• Amazon added a scam-verification feature to Alexa for Shopping in 2025 that checks whether messages, texts, or calls actually came from the company.
• The tool compares a message against a record of every communication Amazon has ever sent, then checks its formatting and contents.
• Alexa for Shopping will only confirm a message is real if it is completely certain, according to Amazon.
• If the tool cannot confirm a message is genuine, it tells the customer to check their orders in the Amazon app and contact support directly.
• Amazon launched a similar email-forwarding tool earlier in 2025, letting customers send suspicious emails to verify@amazon.com.

Imagine getting a text that claims to be from Amazon: "Your package is held, click here to pay a fee." Is it real? Until now, most people had to guess.

Amazon has built a direct answer to that problem into Alexa for Shopping, its AI shopping assistant, the voice-and-chat tool built into the Amazon app and Echo devices. You can now describe a suspicious message to Alexa for Shopping and ask whether Amazon actually sent it.

How does the check actually work?

The tool cross-references what you describe against a complete record of every message Amazon has sent, then analyses the content and formatting of the message itself. It will only tell you a message is real if it is completely certain.

Amazon showed one example in action. A customer asks: "Did Amazon just text me an OTP from 98626? Message came around 4:50pm." An OTP, or one-time password, is a short code a company sends to confirm your identity when you log in or make a change to your account. Alexa for Shopping replies: "This was a genuine One Time Password from Amazon."

If the tool cannot confirm a message is real, it will not leave you hanging. It tells you to check your orders inside the Amazon app and to reach Amazon's official support team directly, rather than clicking anything in the message you received.

What if I already got a suspicious email?

You have a second option that does not require Alexa at all. Amazon launched a parallel tool earlier in 2025 that lets you forward any suspect email to verify@amazon.com. Amazon then checks whether the message is genuine and replies. Both tools serve the same purpose; the Alexa route is faster for texts and phone calls.

Impersonation scams, where a criminal pretends to be a trusted company to steal your password or payment details, cost consumers billions every year. Amazon is one of the most impersonated brands in the world, so a built-in checker has real practical value.

First reported by The Verge AI, the feature is rolling out now. If you get anything that claims to be from Amazon and asks you to click a link, pay a fee, or hand over a code, ask Alexa first. If you are still unsure, go to the Amazon app directly and never use a number or link from the message itself.

Common questions

Does this tool work on phone calls claiming to be from Amazon?

Yes. You can describe a phone call to Alexa for Shopping and ask whether Amazon made it. The same verification process applies.

What should I do if Alexa says a message is not from Amazon?

Do not click any links or call any numbers in the message. Open the Amazon app yourself, check your orders, and contact Amazon support through the app or the official amazon.com website.